Summary

NAME: US APPLE 080905N TAPE: EF05/0803 IN_TIME: 10:07:01:16 DURATION: 00:01:56:23 SOURCES: VNR DATELINE: Various - 7 Sept 2005 RESTRICTIONS: Non APTN material SHOTLIST VNR - Cingular Handout Unknown Location 1. Medium interior Cingular store with iTunes+ cingular display 2. Tilt up phone brochure 3. Close-up phone colour skins, pan to phone in different colour skins 4. Computer screen with cursor dragging 'my phone' folder to iTunes 5. Phone screen 'all songs' with music loading VNR - Apple Computers Handout San Francisco, California 6. Various shots of the unveiling of the iPod Nano 7. SOUND UP: (English) Steve Jobs, Apple Computer Inc. Chief Executive: "The iPOD Nano is the biggest revolution since the original iPod and it is my privilege to show it to you now. A thousand songs in your pocket. Well now we know, this is the new iPod Nano." VNR - Cingular Handout Unknown Location 8. Mobile phone 9. Woman walking in street listening to iTunes music on phone 10. Woman opening mobile phone box 11. Close-up of phone 12. Woman with child listening to music on mobile phone 13. Mobile phone playing music 14. Man jogging with phone on his arm 15. Wide shot of man jogging with mobile phone on his arm VNR - Apple Computers Handout San Francisco, California 16. Various shots of limited edition iPod with Hogwarts crest 17. UPSOUND: (English) Steve Jobs, Apple Computer Inc. Chief Executive: "You can buy all six of these books with one click, its called the complete Harry Potter and if you want to you can even buy them with a collectible iPod, the Harry Potter collectible iPod, which has the Hogwarts crest laser engraved on the back." 18. Wide shot of stage STORYLINE Steve Jobs, the chief executive of Apple Computer Inc., introduced a music-playing phone on Wednesday that is capable of storing about 100 songs, as well as a pencil-thin version of the iPod digital music device. The phone, which is called the ROKR, will come loaded with iTunes software, store up to 100 songs and include a colour display screen and a built-in camera. The ROKR, made by Motorola Inc., is Apple's first foray into the mobile telephony market and will include built-in dual-stereo speakers as well as stereo headphones that also serve as a mobile headset. Users can transfer songs to the device from their PC or Macintosh computers and make calls through Cingular Wireless. "It's an iPod shuffle right on your phone," said Jobs, who noted that both the iPhone and iPod shuffle both randomly sort music, hold about the same number of songs and have display screens. Some analysts predict that music-playing mobile phones could emerge as a competitor to the iPod. By branching into phones, Apple would hope to secure its place as a major force in digital music regardless of what device is used to listen. The new iPod, called the Nano, replaces the iPod Mini. In contrast with the Mini, which is hard drive-based, the Nano relies on flash memory, making it lighter and more energy-efficient. One-third the size of the Mini, the Nano weighs about 1.5 ounces (45 grams) and looks and feels much like a cigarette lighter. Apple says it can store up to 1,000 songs or 25,000 photos. Shares of Apple rose 21 cents to $49.01 in afternoon trading on the Nasdaq Stock Market.