Entertainment Asia / Entertainment Europe: : US / N.E.R.D. - Hip-hop beatmasters rock with their own debut album
TAPE: EF02/0284
IN_TIME: 06:59:25 / 13:35:59
DURATION: 5:55
SOURCES: APTN/Virgin
RESTRICTIONS: music video/performance rights must be cleared
DATELINE: New York, USA. March 2002
SHOTLIST:
1. Clip video - "Slave 4 U", Britney Spears
2. B-Roll Usher - (at American Music Awards, USA. January 2002)
3. B-Roll No Doubt - ( Bono Tribute, California USA. February, 2002)
4. SOT (l-r, Shay, Chad Hugo, Pharrell Williams) "We are doing our own music versus everybody elses music. We take a far more radical approach, unafraid to push the envelope. That is the difference from what we do for ourselves and what everyone else wants."
5. video clip - Rock Star
6. SOT(l-r, Shay, Chad Hugo, Pharrell Williams) "I think every song is a theme in itself. You look at the whole album, if you are looking for one theme in the album I think you will get lost. Each song on the album expresses its own theme."
7. video clip - Rock Star
8. SOT (l-r, Shay, Chad Hugo, Pharrell Williams)"We have a lot of features in it, Randy Quaid, the monkey from Outbreak, Brando, huge star, it's not your typical hip hop or rap video when you look at it on screen you don't know what it is. We suggest that if you have your TV turned down then turn it up and just watch and listen. It's dope hip hop."
9. video clip - Rock Star
10. SOT (l-r, Shay, Chad Hugo, Pharrell Williams) "We're not influenced by other music, we are influenced by life, we are inspired by a lot of legendary artists to be as, a good word America is dope, as dope as the legends were. As far as being open to new things and pushing the limit and the envelope of the music because if you don't then you are just going to go on this revolving 360 degree circle of redundancy."
11. video clip - Lap Dance
12. SOT (l-r, Shay, Chad Hugo, Pharrell Williams) "A lot of people think that its about you getting a lap dance but its really about the politicians of the world and how they do anything for money. That's what I am stuck on right now, that is my personal favourite right now."
13. video clip - Lap Dance
14. SOT (l-r, Shay, Chad Hugo, Pharrell Williams) "All your life you say you want something and once you have the chance to really get it you have to ask yourself do you really want it, did you ever really want it for the right reasons. Sometimes its that one moment that changes your life and you have to make that decision and that is sort of how it is for us."
15. video clip - Rock Star
16. SOT (l-r, Chad Hugo, Shay, Pharrell Williams) "We have a unique outlook on life that we feel like that a lot of people are looking for and we just try and express our self through the music and hope that the world can relate and like it."
17. video clip - Rock Star
STORYLINE:
ALBUM OF THE YEAR CONTENDER, SAY CRITICS
The Neptunes, the producers with a platinum glint in their eye, who have remixed for everyone from Britney to No Doubt, as well as hip hop's finest, have come out of the shadows with a stunning debut album.
The Neptune, beatmasters Chad Hugo and Pharrell Williams, along with collaborator Shay - collectively known as N.E.R.D - have just released their long-awaited 'In Search of...' LP to massive excitement and acclaim.
This black-Filipino combo, who started all over again after virtually competing ap prototype album, have completely united critics in adoration with their audacious move into rock.
The N.E.R.D.S went in search of suburbia USA to make 'In Search of...' With the rock beats beloved by Mall Rats, college under grads and slackers the Neptunes have found a new platform edgy hip-hop lyrics.
One critic said: "The real revolution is here: support future music, reject imitation - 'In Search Of' really is one of the best albums you'll hear this year."
And why is the coolest album around called 'N.E.R.D.S? 'No One Ever Really Dies,' is the answer.
MUSIC CLEARANCE DETAILS
TITLE: Rock Star
ARTIST: N.E.R.D.
WRITER: Williams/Hugo
PUBLISHER: EMI
LABEL: Virgin
TITLE: I'm a Slave Slave
ARTIST: Britney Spears
WRITER: Williams/Hugo
PUBLISHER: EMI
LABEL: Zomba